Ray SandovalSandoval Comfort Systems

• You said you tried we had an agency for eight months last year — what specifically went wrong, and whose call was it to stop?
• When you say "quotes go out and never get followed up", what does that cost you in a month?
• I noticed google rating 3.7 — below where buyers stop checking — is that deliberate, or has nobody had time to look at it?
• If this works exactly as you want, what is different in ninety days?
• Who else has to say yes, and what will they want to see?

When they say this

• “That is more than I wanted to spend.”−

  Go back to their own number before defending yours. "You told me you are losing about X a year to this. The question is not whether Y is a lot of money — it is whether Y buys back X. If it does not, we should not do this." Then ask what number would make it obviously worth doing.

• “I need to think about it.”+
• “I need to talk to my business partner first.”+

Proof

4.1 stars, 38 reviews, nothing new in over a year. Losing bids to a competitor with 400. → Review generation at point of service took them to 290 reviews at 4.8 in five months. Closest match on problem and size.

“We did great work and had nothing to show for it.”