What the brief reaches for as proof. Keep the metric specific and the quotable line in the client's own words.
Problem: Discounting every promotion. Attracted deal-hunters who never returned at full price.
Result: Stopped discounting, rebuilt the consult script around outcome. Average treatment value up 44%.
“Every discount we ran bought us a patient we did not want.”
Problem: 4.1 stars, 38 reviews, nothing new in over a year. Losing bids to a competitor with 400.
Result: Review generation at point of service took them to 290 reviews at 4.8 in five months.
“We did great work and had nothing to show for it.”
Problem: Strong first-visit numbers, 22% rebook rate. Every month started from zero.
Result: Membership offer plus a recall sequence took rebooking to 58% inside two quarters.
“We were buying the same patient over and over and calling it growth.”
Problem: Quotes went out by email and were never chased. Owner estimated 40% never got a second touch.
Result: Automated quote follow-up recovered $240k of closed work in the first six months.
“The work was already sitting there. We just never went back for it.”
Problem: Spending $7k/mo on Google with no tracking past the click. Nobody called leads back inside an hour.
Result: Speed-to-lead under 4 minutes, booked jobs up 61% on the same spend in 90 days.
“We were not short of leads. We were short of anyone answering the phone.”