Built from real calls. Every objection the post-call pass cannot match lands here without a response, waiting for you to write one.
“Our leads are all price shoppers.”
Almost never a lead-quality problem — it is a positioning and speed problem. Ask two questions: how fast the first call back happens, and what the site says about them other than the service list. Price shopping is what buyers do when nothing else distinguishes you.
“Our phones already ring, we just cannot keep up.”
This is a better problem than they think and you should say so. Do not sell more leads — sell capacity and margin. "Then more leads would make it worse. The money here is in raising your average ticket and stopping the ones you already get from leaking." That reframe usually doubles the deal size.
“Been burned by a previous provider”
No response written. Briefs will not use this one until there is.
“Needs someone else to sign off”
No response written. Briefs will not use this one until there is.
“The price is too high”
No response written. Briefs will not use this one until there is.